As reported in WWD, 'StyleMint will meld e-commerce and social media platforms to offer consumers a personalized shopping experience, based on a monthly opt-out model, similar to book-, music- and wine-of-the-month clubs. Mary-Kate and Ashley Olsen will help design and merchandise the offerings -- starting with a collection of women's fashion T-shirts retailing for $29.99 -- as well as create regular videos for the site.'
Love their style and love me a good tee! With The Row, Olsenboye, and Elizabeth and James already underway, these girls are really making a name for themselves in the fashion world!
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