4.08.2011

stylemint.

Mary-Kate and Ashley Olsen are set to launch a new fashion venture this summer! They have teamed up with MySpace founder, Josh Berman, to create the e-commerce site, StyleMint.com


As reported in WWD'StyleMint will meld e-commerce and social media platforms to offer consumers a personalized shopping experience, based on a monthly opt-out model, similar to book-, music- and wine-of-the-month clubs. Mary-Kate and Ashley Olsen will help design and merchandise the offerings -- starting with a collection of women's fashion T-shirts retailing for $29.99 -- as well as create regular videos for the site.'


Love their style and love me a good tee! With The Row, Olsenboye, and Elizabeth and James already underway, these girls are really making a name for themselves in the fashion world! 


www.huffingtonpost.com
www.ontheredcarpet.com

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